# Glossary

A reference for key terms used across Airaa.

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**Aura**\
On Aura Board campaigns, Aura is a proxy for Mindshare — it measures how much of the total campaign attention a creator owns relative to all other participating creators. A creator's Aura % shows their proportional share at any point in time.

**Aura Points**\
Points earned by all creators for participating in any campaign on Airaa, regardless of Aura Score. Aura Points accumulate over time and will soon unlock a dedicated leaderboard and separate rewards for top holders.

**Aura Score**\
Your reputation score on the platform. Computed from your engagement history, profile quality, smart follower count, and activity on Airaa. A minimum score of **200 is required to qualify for USDC rewards** on Instant Tasks. Used by brands as an eligibility filter.

**CPM**\
Cost per mille (thousand impressions). Used to calculate creator payouts on Instant Tasks — your CPM rate is determined by your Aura Score, engagement history, average impressions, and overall profile quality.

**FCFS (First Come First Served)**\
A distribution method where campaign slots are claimed on a first-come basis. Any eligible creator can participate until all slots are filled.

**Guilds**\
Brand-owned community hubs on Airaa where brands manage their creator network, run campaigns, post announcements, and track analytics. Coming soon.

**Mindshare**\
A creator's share of attention and influence within a specific campaign or project. Measured by Aura on Aura Board campaigns.

**Offers**\
A distribution method (coming soon) where brands send campaign invites to a specific list of creators. Only those creators can participate — ideal for targeted, invite-only campaigns.

**Onchain Multiplier**\
A bonus applied to a creator's Aura score on Aura Board campaigns for actively using the brand's product Onchain. Rewards genuine product users over pure content creators.

**Persona**\
Creator archetype automatically assigned by Airaa based on a creator's Onchain and social behaviour. Types: Power Creator, DeFi Native, Trader, Creator.

**Quick Select**\
Airaa-curated lists of top-quality creators in specific niches or sectors. Brands can use these lists to instantly target a pre-vetted audience when setting up campaign eligibility.

**Smart Followers**\
Followers who are themselves influential accounts. Smart follower count is a quality signal used in creator eligibility filters and payout calculations — distinct from raw follower count.


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