> For the complete documentation index, see [llms.txt](https://airaa.gitbook.io/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://airaa.gitbook.io/docs/getting-started/how-it-works.md).

# How it works

Airaa works differently depending on which side you're on.

{% tabs %}
{% tab title="For Brands" %}
**Step 1 — Create your account** Connect your wallet and set up your brand profile on Airaa.

**Step 2 — Launch a campaign** Choose between an Instant Task or Aura Board. Set your task type, content guidelines, and eligibility filters (follower count, Aura Score, location, niche).

**Step 3 — Fund the reward pool** Set your budget in USDC. Airaa charges a 15% platform fee on top.

**Step 4 — Go live** Eligible creators are instantly notified via Telegram. Your campaign is discoverable on the Airaa Discover page.

**Step 5 — Track performance** Monitor who participated, impressions generated, and campaign metrics in real time.
{% endtab %}

{% tab title="For Creators" %}
**Step 1 — Connect your accounts** Sign in with your X (Twitter) account and connect your crypto wallet on Base.

**Step 2 — Set up Telegram alerts** Interact with the Airaa bot once to get instant notifications whenever a campaign you're eligible for goes live.

**Step 3 — Discover campaigns** Browse active campaigns on the Discover page. Campaigns you don't qualify for are shown as ineligible.

**Step 4 — Complete tasks** Follow the brand's instructions, draft your post, pre-verify it with Airaa's AI tool, then post on X and submit.

**Step 5 — Earn** Claim your USDC reward on Base. Payouts settle within 48 hours. All creators also earn Aura Points for every campaign they participate in.
{% endtab %}
{% endtabs %}

{% hint style="info" %}
Not sure what your Aura Score is or how it affects your eligibility? [Learn about Aura Points →](/docs/for-creators/aura-points.md)
{% endhint %}