coinsAura Points

Aura Points are earned by every creator who participates in campaigns on Airaa — regardless of your Aura Score or follower count. They are your long-term record of contribution on the platform.


How you earn Aura Points

  • Completing any Instant Task

  • Participating in Aura Board campaigns

  • The better your content performs, the more points you accumulate


Aura Score vs. Aura Points

These are two different things:

Aura Score
Aura Points

What it is

Your reputation score on the platform

Points accumulated through campaign participation

Who earns it

All creators (score is computed from your profile quality, engagement, and activity)

All creators, earned actively by participating

Minimum threshold

200 required to qualify for USDC rewards

No minimum — everyone earns from day one

Used for

Brand eligibility filters, payout rate

Platform leaderboard, future rewards


What Aura Points are used for

Right now, Aura Points are tracked and displayed on your profile. Coming soon:

  • A dedicated Aura Points leaderboard ranking the top contributors across the platform

  • Separate rewards for top Aura Points holders

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Aura on Aura Boards is a separate concept — it's a campaign-specific mindshare metric showing how much of the total campaign attention you own vs. other participating creators. Learn about Aura Boards →

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