Aura Points
Aura Points are earned by every creator who participates in campaigns on Airaa — regardless of your Aura Score or follower count. They are your long-term record of contribution on the platform.
How you earn Aura Points
Completing any Instant Task
Participating in Aura Board campaigns
The better your content performs, the more points you accumulate
Aura Score vs. Aura Points
These are two different things:
What it is
Your reputation score on the platform
Points accumulated through campaign participation
Who earns it
All creators (score is computed from your profile quality, engagement, and activity)
All creators, earned actively by participating
Minimum threshold
200 required to qualify for USDC rewards
No minimum — everyone earns from day one
Used for
Brand eligibility filters, payout rate
Platform leaderboard, future rewards
What Aura Points are used for
Right now, Aura Points are tracked and displayed on your profile. Coming soon:
A dedicated Aura Points leaderboard ranking the top contributors across the platform
Separate rewards for top Aura Points holders
Aura on Aura Boards is a separate concept — it's a campaign-specific mindshare metric showing how much of the total campaign attention you own vs. other participating creators. Learn about Aura Boards →
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