# Aura Boards Aura Boards are competitive, leaderboard-style campaigns. Instead of a fixed task with an instant reward, you earn **Aura** over the campaign period — and your rank against other participating creators determines your share of the reward pool. *** ### What "Aura" means on an Aura Board On an Aura Board, **Aura is a proxy for Mindshare** — it measures how much of the total campaign attention you own compared to every other creator participating in that campaign. The more your content drives engagement relative to others, the higher your Aura and the higher your rank. *** ### How scoring works * Brands define scoring weights when they set up the campaign — what matters more: impressions, engagement, or Onchain activity * Your posts about the brand are tracked throughout the campaign duration * Your **Aura %** shows your proportional share of total campaign Aura at any point in time *** ### Onchain multiplier Creators who actively use the brand's product Onchain earn a **multiplier** on top of their Aura. This rewards creators who are genuine users of what they're promoting — not just content machines. *** ### Eligibility Aura Boards are **gated campaigns**. Brands set eligibility thresholds — typically a minimum Aura Score, minimum smart follower count, or minimum Onchain multiplier. You'll see the campaign in your feed but it will show as ineligible if you don't meet the criteria. *** ### Rewards At the end of the campaign, the reward pool is distributed based on final leaderboard rank. Top performers take the largest share. {% hint style="success" %} Aura Board campaigns tend to have larger reward pools. If you're a consistent, high-quality creator — these are where the biggest earnings are. {% endhint %} --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://airaa.gitbook.io/docs/for-creators/aura-boards.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.