Aura Boards
Aura Boards are competitive, leaderboard-style campaigns. Instead of a fixed task with an instant reward, you earn Aura over the campaign period — and your rank against other participating creators determines your share of the reward pool.
What "Aura" means on an Aura Board
On an Aura Board, Aura is a proxy for Mindshare — it measures how much of the total campaign attention you own compared to every other creator participating in that campaign. The more your content drives engagement relative to others, the higher your Aura and the higher your rank.
How scoring works
Brands define scoring weights when they set up the campaign — what matters more: impressions, engagement, or Onchain activity
Your posts about the brand are tracked throughout the campaign duration
Your Aura % shows your proportional share of total campaign Aura at any point in time
Onchain multiplier
Creators who actively use the brand's product Onchain earn a multiplier on top of their Aura. This rewards creators who are genuine users of what they're promoting — not just content machines.
Eligibility
Aura Boards are gated campaigns. Brands set eligibility thresholds — typically a minimum Aura Score, minimum smart follower count, or minimum Onchain multiplier. You'll see the campaign in your feed but it will show as ineligible if you don't meet the criteria.
Rewards
At the end of the campaign, the reward pool is distributed based on final leaderboard rank. Top performers take the largest share.
Aura Board campaigns tend to have larger reward pools. If you're a consistent, high-quality creator — these are where the biggest earnings are.
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