Aura Boards
Aura Boards are Airaa's flagship campaign format — long-running, competitive leaderboards that measure and reward the creators who generate the most genuine mindshare for your brand over time.
Unlike Instant Tasks, Aura Board campaigns are set up directly by the Airaa team. This is because they require custom scoring configuration, Onchain integrations, and campaign planning that goes beyond what a self-serve flow can handle.
Want to run an Aura Board? Reach out to the Airaa team →
How it works
Setup with Airaa team You'll work with the Airaa team to define your campaign scope, duration, reward pool, eligibility thresholds, and scoring weights — how much weight goes to X engagement vs. Onchain activity.
Eligibility thresholds You set the minimum bar for participation — minimum Aura Score, smart follower count, or Onchain multiplier. Only creators who meet these thresholds can join your leaderboard.
Campaign goes live Eligible creators are notified and can start posting. Their Aura — a proxy for the mindshare they're generating for your brand relative to all other participants — is tracked in real time on the leaderboard.
Onchain multiplier Creators who actively use your product Onchain earn a multiplier on their Aura. This incentivises genuine users to advocate for your brand, not just content creators who've never touched the product.
Reward distribution At the end of the campaign, the reward pool is distributed based on final leaderboard rank. Top performers take the largest share.
What you see as a brand
Your campaign dashboard shows:
Live leaderboard rankings and each creator's Aura %
Individual creator engagement metrics — impressions, reach, post performance
Total campaign reach, CPM, and engagement breakdown
Onchain multiplier status per creator
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