# Aura Boards

Aura Boards are Airaa's flagship campaign format — long-running, competitive leaderboards that measure and reward the creators who generate the most genuine mindshare for your brand over time.

Unlike Instant Tasks, Aura Board campaigns are **set up directly by the Airaa team**. This is because they require custom scoring configuration, Onchain integrations, and campaign planning that goes beyond what a self-serve flow can handle.

{% hint style="info" %}
**Want to run an Aura Board?** [Reach out to the Airaa team →](https://t.me/lightwaslost)
{% endhint %}

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### How it works

**Setup with Airaa team**\
You'll work with the Airaa team to define your campaign scope, duration, reward pool, eligibility thresholds, and scoring weights — how much weight goes to X engagement vs. Onchain activity.

**Eligibility thresholds**\
You set the minimum bar for participation — minimum Aura Score, smart follower count, or Onchain multiplier. Only creators who meet these thresholds can join your leaderboard.

**Campaign goes live**\
Eligible creators are notified and can start posting. Their Aura — a proxy for the mindshare they're generating for your brand relative to all other participants — is tracked in real time on the leaderboard.

**Onchain multiplier**\
Creators who actively use your product Onchain earn a multiplier on their Aura. This incentivises genuine users to advocate for your brand, not just content creators who've never touched the product.

**Reward distribution**\
At the end of the campaign, the reward pool is distributed based on final leaderboard rank. Top performers take the largest share.

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### What you see as a brand

Your campaign dashboard shows:

* Live leaderboard rankings and each creator's Aura %
* Individual creator engagement metrics — impressions, reach, post performance
* Total campaign reach, CPM, and engagement breakdown
* Onchain multiplier status per creator


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